Whether you’re a new company doesn’t yet have the connections or financial means to invest in expensive marketing strategies or your sales team wants to ensure that all potential prospects have been exhausted, cold calling is the best method of finding new leads.

It’s most effective when used with other marketing channels in tandem, and cold calling is an important technique in any salesperson’s arsenal. Usually, a cold call is cold, not merely the initial call in a chain, but it’s a call that comes out of the blue. As the prevalence of social selling grows, this is an important distinction to make. However, social media can also impact positively on a true cold calling due to more being known about the prospect than ever before.